How to Track Advertising Effectiveness with Simple Codes
Business Case: How to Track Advertising Effectiveness with Simple Codes Once you understand that good decisions come from good data, the next step is to apply that principle to your marketing, especially in advertising where ROI is often difficult to measure. Let’s say you’re running a local flyer campaign. A small detail like adding a […]
Why Every Business Decision Should Be Data-Driven (Even an Ice Cream Van)
In reality, no business, no matter how small or simple, operates effectively without some form of data-driven decision-making. Even a one-person ice cream van relies on the fundamental insight that if costs exceed revenue, the data is telling you the model isn’t working. Data doesn’t have to be high-tech or complicated; it simply means using […]