1998
Operations & Data
Tatts Group — 317 venue sites generated by script
Every licensed venue in the Tatts network given a PHP-generated microsite with automated photography asset management. No manual page creation. 317 sites, one build.
Late 1980s to 2002
Business Systems
Oakford Advertising — FileMaker business management system
Full business management platform built in-house for an advertising agency. Replaced manual operations across traffic, jobs, billing, and production. In use for over a decade.
2008 to 2012
Email Infrastructure
Esplanade Hotel — bulk email for 40,000 subscribers
Custom bulk email infrastructure built before MailChimp existed. Managed deliverability, return-path handling, and list hygiene at scale for one of Melbourne's largest live music venues.
2012 to 2013
E-Commerce & POS
BePoz Web Store — direct to POS before Uber Eats
First direct-to-POS online ordering system in the Australian market. Orders placed online landed directly in the POS system with no manual intervention. $300,000 in revenue in year one.
Circa 2010
Data & Direct Marketing
Auction house — data aggregation and direct mail campaign
Aggregated property and buyer data from multiple sources, cleaned and cross-referenced, then used to drive a targeted direct mail campaign. High-volume, high-precision.
2006
Business Strategy
Kinetic Design Group — agency repositioned from $3,000 to $20,000 engagements
Brought in as consultant, became business partner. Repositioned the agency's offering from commodity website builds to publishing-grade digital engagements. Average project value increased by over six times.
2020
Crisis Response
COVID-19 — four businesses online in days
OzMedical, Santos Online, Ichi Ni Nana, and Village People Hawker Foodhall. Each had no online sales channel. All four were trading online within days of the March 2020 lockdown.
Current
Venue Intelligence
Inflation Entertainment Complex — group analytics and daily automated reports
Custom investigation spreadsheets across three Victorian venues. Hour-by-hour patron, revenue, and wage data. Automated daily reports delivered to the director covering all venues without requiring physical presence.
2023 to 2024
Fractional Operations
TopYard Rooftop — full operational takeover
Strategy, food and beverage, staffing, entertainment, marketing, payroll, and financial reporting. Every function assumed end to end. Venue moved from underperforming to fully booked, turning over three times licensed capacity.
