2012–2013
BePoz Web Store – Direct to POS
Fully integrated online ordering system with live kitchen queue, dynamic delivery zones, and direct POS write, built before this was a standard product category.
$300K+ home delivery revenue in year one. BePoz acquired the build in 2016.
1998
Tatts Group – 317 Sites
PHP/Linux/Postgres-generated static HTML microsites across 317 Tattersall's venues. Automated asset management via photographer filename prefixes.
317 live sites. Zero manual file sorting. Full automation pre-CMS era.
2008–2012
Esplanade Hotel – Pre-MailChimp
Bulk email infrastructure for 40–60K subscribers before mature ESP products existed. Microsoft Return Path whitelist. Full deliverability management from scratch.
40–60K subscribers. Deliverability infrastructure that predated the market.
2018–present
Oakford – FileMaker Business Platform
Full business management system replacing disconnected tools with a single source of truth across operations, client management, and finance.
End-to-end business management on a single platform. Still running.
2010s
Auction House – Data and Direct Mail
Automated data extraction, segmentation, and direct mail pipeline for a national auction house. Replaced manual export-and-merge workflows entirely.
Manual data processing eliminated. Campaign cycle cut significantly.
